Next time you're driving near the intersection of Sunset Boulevard and Vine Street, look up.
The are more than 150 new banners featuring the art of Hollywood teens on display within Sunset & Vine Business Improvement District (BID).
Students in the art department at Helen Bernstein High School were challenged by the BID to create banners that represent the well-known area. There were 35 designs put to a public vote in a Facebook contest organized by Hollywood HQ, the social media channel associated with the BID.
The winners, Sarah Aguilar, Juan Angeles, Kimberly Guevara, Jasmine Hernandez, Elvis Lopes, George Mercado and Dallana Velasquez were recognized at Sunset & Dine, where their designs were unveiled.
The banners, funded by the BID, will remain on display for two years.
“Normally, we would hire a graphic designer, but in this instance we thought partnering with the art students would actually create some synergy and get the community involved," said Brian Folb, president of the Central Hollywood Coalition which manages the Sunset & Vine BID. "It proved to be a great experience and hopefully showed the students that the business community sees them as valuable partners and the future of Hollywood.”
The Sunset & Vine District is a seven-year property-based Business Improvement District (BID), that spans 15 blocks along the world-renowned Sunset Boulevard, from roughly Schrader Boulevard to the 101 Freeway.
The BID includes approximately 138 property owners who are assessed $1.4 million annually to pay for security, maintenance services and marketing to promote the revitalization of the area. More information on the BID is available at www.sunsetandvinebid.org.