Hollywood Entertainment District 1680 Vine St, Los Angeles, CA90028 This is the office of the Hollywood Entertainment District, the city's official Business Improvement District. HED is a…More non-profit organization founded in 1996 by local business owners as a way to revitalize the area and increase foot traffic. Its mission is to improve the neighborhood for both locals and tourists. It oversees a variety of community-based programs. These range from issues such as street cleaning and security to providing free maps and information about local businesses, news and events.