XPERIMENT USA ADDS MARC SITTENFIELD AND NINA STORM

LOS ANGELES, CA (Jan. 2014) - Founded in 2013, with the opening of Riviera 31 at Sofitel Los Angeles at Beverly Hills, Xperiment USA is rapidly bringing a ‘Renaissance’ to the Los Angeles hospitality, operations, marketing and brand development industry with unique experiences, live musical performances, DJs and burlesque shows. Co-founded by Gilles Amsallem, founder of internationally acclaimed “French Tuesdays,” Misty Mansouri, a well-known L.A. nightlife operator, and Jake Saady, former Vice President of Las Vegas’ Light Group, Xperiment USA announced today that Marc Sittenfield has joined the team as Director of Branding and Nina Storm as Director of Entertainment.

“Xperiment USA is focused on strategic growth as we help our clients protect their most valuable brands,” said Jake Saady, Co-founder of Xperiment USA. “Marc and Nina will bring valuable hospitality industry experience to the table and will be great assets to our clients.”

Marc Sittenfield comes to Xperiment USA with decades of experience in the hospitality and restaurant industry. His previous work helped to obtain Michelin stars for Bushi-Tei, with Chef Seji Wakabayshi, and for Luce restaurant and Bar 888 at Intercontinental San Francisco, with Chef Dominique Crenn.

As a trained musician and dancer, Nina Storm has a lifelong passion for visual and performing arts. Combined with her passion for fine dining, Nina has been designing, developing, and producing extraordinary events for various clients in the non-profit, corporate, and private sector. Nina previously worked at Global Green USA, the American Affiliate of Green Cross International, founded by President Gorbachev, to foster a global value shift toward a sustainable and secure future. At Global Green USA, Nina worked with top brands and talent like: Audi, Alternative Apparel, Sprint, W Hotels, Brad Pitt, Salma Hayek, Maroon 5, Willie Nelson, and President Mikhail Gorbachev.

About Xperiment USA 
Founded in 2013, Xperiment USA is the new it hospitality company that is rapidly bringing a ‘Renaissance’ to the Los Angeles hospitality, operations, marketing and brand development industry. Co-Founded by Gilles Amsallem, founder of the internationally acclaimed “French Tuesdays,” Misty Mansouri, a well-known L.A. nightlife innovator noted for her previous operational achievements at Vanguard and Agency, in Los Angeles, and Jake Saady former Vice President of Las Vegas’ The Light Group, a premier hospitality development and management company, Xperiment USA is quickly becoming a name to be reckoned with in Los Angeles entertainment and events. Within the first six months of operations at Riviera 31 in Sofitel Los Angeles at Beverly Hills, the team introduced 50,000 patrons to the lounge and tripled the revenue of their initial investment.

About Riviera 31 
Riviera (South of France) 31 (California, the 31st state) is the inspiration behind the name. Riviera 31 is a sophisticated cocktail lounge with a Mediterranean-style menu that caters to L.A.’s most discerning clientele and the cosmopolitan guests of Sofitel Los Angeles at Beverly Hills. Riviera 31 is known for its stunning and thought-provoking décor, by L.A. based firm Kayat Designs, which takes visitors on a visual journey through the evocative history of the French Riviera. Guests are dazzled by a unique mixology program by Chef Matthew Biancaniello, which offers a selection of masterfully crafted cocktails reminiscent of the luxurious retreats of the iconic French Riviera. Live jazz performances transpire on weekdays with some of Los Angeles most talented musicians and DJs paired with high-energy burlesque take place on Friday and Saturday nights.www.Riviera31.com