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Target Begins Price-Matching Online Retailers—Are You More Likely to Shop There?

The new policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Target announced Wednesday it will begin price-matching a group of popular online retailers year-round. The new policy goes into effect immediately.

The Minneapolis-based retailer had introduced temporary price-matching with online retailers during the holiday season. The new year-round policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Several media commentators see the move as an effort by Target to end "showrooming"—going to a physical store to pick out a product, then ordering it online at the cheapest rate.

The announcement comes a few days after Target reported relatively flat sales figures for December.

Target says customers can request a price match prior to buying an item or up to 7 days after a purhcase is made. Proof of the competitor's price and a copy of the original Target receipt (if making a request after purchase) are required.

Do you compare prices online before making retail purchases? Will the new policy make you more likely to shop at Target? Tell us in comments.

Jim C January 11, 2013 at 05:33 PM
If their sales were flat during the holiday season, it probably had something to do with their horrible, horrible television ads..
Charles Ferrell January 11, 2013 at 06:49 PM
I am not aware of any Target Stores in the Pass Area. Why is this on the Beaumont-Banning Patch? There is one in Redlands and another in Hemet, but none in the Pass Area. Is one coming here? I would be interested in that story.
Renee Schiavone January 11, 2013 at 07:38 PM
@ Charles-- I would be interested if one was coming here, too! But, alas, there is no immediate news that one is. However, this is posted to Banning-Beaumont Patch because many people shop at the Moreno Valley, Hemet and/or Redlands locations...
White in Watson January 12, 2013 at 03:35 AM
Brick and mortar, mom and pop, the corner store...all offer something that online shopping doesn't: instant gratification. When I want something that I know I can get online, I always consider a local retailer. I feel that that local retail prices generally reflect the overhead of running a storefront (plus a little extra 'cause I get to go home right away with my new purchase). Target's new policy will have the opposite effect on me than they intended. It will encourage me to support local businesses who are struggling against "online price matching" by corporate giants.
Pam Smithe January 12, 2013 at 05:16 AM
If you can't take the heat stay out of the kitchen.

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