Plans for the annual "2012 Hollywood Economic Development Summit" are well underway.
The theme for this year's event is "how Hollywood does it differently." Leron Gubler, president and chief executive officer of the Hollywood Chamber of Commerce, said the summit has become one of their most popular events since the chamber first began hosting it 18 years ago.
"The goals of the summit are to educate the public on the many positive developments happening in Hollywood, and to place in the context of what is happening in the greater Los Angeles area," Gubler said.
This year's keynote speaker is Thom Mayne of Morphosis Architects. Gubler calls him a "starchitect" given the awards Mayne has received.
"We always try to select a keynote speaker who will be a draw for the event, but also someone who will have something significant to share with the audience," Gubler said. "His firm has designed the new Emerson College campus being built in Hollywood, that is destined to be a landmark building for our community."
The 2012 Hollywood Economic Development Summit will take place Thursday, June 21, at the . City Councilman Eric Garcetti is scheduled to give the opening address. Tickets can be reserved online.